Since his stunning victory over fellow Brazilian Vitor Belfort at UFC 126 in February, Anderson Silva has finally began to achieve the level of stardom he deserves in his native country, becoming a regular guest on a number of the leading talk shows in the country.
That has been further fueled by the fact that the UFC is returning to Brazil for the first time in over a decade with UFC 134: Rio in August, and the fact that Silva earlier this year signed a deal with publicity firm 9ine ran by Brazilian soccer legend Ronaldo.
Now it appears Silva going to take his new-found fame one step further as news emerges from GracieMag that the UFC middleweight champion is in talks to star in his own weekly TV show on Rede TV!
The show is expected to run up until the UFC: Rio event on August 27th and could do wonders for both Silva and the UFC’s popularity in Brazil which, despite producing a large number of the world’s best fighters, has been surprisingly slow to embrace the sport on a mainstream level.
Earlier this year the UFC’s Marshall Zelaznik speculated that the recent surge in interest in the UFC, stemming from Silva’s fight with Belfort, could be the catalyst to the region becoming one of the sports biggest global markets.