Bellator 104 drew an average of 615,000 viewers on Spike TV this past Friday night.
That’s up 76,000 viewers from last week’s episode, though it still leaves it just 6th out of the 8 Bellator shows so far this season.
Slightly disappointingly, the show’s peak of 800,000 viewers came during the opening bout, suggesting that some viewers had stuck around after the episode of ‘Cops’ that proceeded the live event, but didn’t end up staying for long.
If it hadn’t been for the fact that Cops is a reasonably strong lead-in then the average ratings may well have been lower for Bellator, in the same way that TNA Wrestling appeared to help bolster their numbers on Thursday nights in the past.
Ideally Bellator would like to get an increased number of viewers this coming Friday night as they’re sure to be heavily promoting their first pay-per-view event (AKA Bellator 106) during the broadcast since it’s scheduled for the following weekend.
The card for Bellator 105 doesn’t immediately stand out as being particularly noteworthy though so they might struggle in that regard. Quinton ‘Rampage’ Jackson and Tito Ortiz are sure to attract a fair amount of interest in the week leading up to the PPV though which should help spread the word about it.
Bellator Season 9 Ratings So Far:
Bellator 98: 437,000 Viewers
Bellator 99: 660,000
Bellator 100: 700,000
Bellator 101: 649,000
Bellator 102: 675,000
Bellator 103: 539,000
Bellator 104: 615,000