In an unexpected move Bellator have announced a new three year television deal with MTV2.
The deal will see MTV2 air two tournaments a year live, starting with Bellator season 4 in March, 2011. In addition the network will also air, “a collection of special feature events.”
Last week a rumor stemming from MMAJunkie that the promotion was set to appear on the FX station had been widely reported, but for whatever reason there was no mention of that deal in today’s press release from Bellator CEO Bjorn Rebney.
While the FX deal would have seen Bellator’s events airing in 100 million homes, today’s deal with MTV2 still enables them to find their way into nearly 80 million homes, a substantial increase from their current deal on Fox Sports Net.
The Music Television network also perfectly fits Bellator’s core demographics, with their audience primarily being based on young males in the 12-34 year-old category.
“MTV2 is the perfect home for the intense mixed martial arts action of Bellator,” Eric Conte, SVP, Programming and Production, MTV2 said in the press release released today. “MMA is at the top of our audience’s wish list, and partnering with Bellator to bring live events and specials to MTV2 made complete sense since our viewers are so hungry to see more MMA on-air.”
For Bellator’s Rebney it’s also a deal that makes perfect sense.
“We are thrilled to partner with MTV2 which has such a strong audience of hard-to-reach young guys,” said Rebney. “With a timeslot on a prominent nationally-distributed cable network aimed at young men, we now have the perfect platform to showcase our exciting, action-packed tournaments and fighters.”