The seventh episode of Bellator’s reality show ‘Fight Master’ drew 398,000 viewers on Spike TV this week.
That’s the lowest audience of the season so far and marks a drop of 231,000 viewers from the previous week.
The show had received a boost last week after being paired with a live Bellator event, but it appears that those extra viewers weren’t hooked in enough to want to come back for the following week’s episode which is bad news for all concerned.
Frankly, these numbers are dire and I find it hard to see how the show is going to be sustainable for Spike TV if this is the kind of audience they are going to pull for the rest of the season.
Looking into the future it also brings up the question of how Bellator are going to fare with their debut pay-per-view event in November if they are struggling to deliver viewers to a free-to-air show on a well established network.
Quinton ‘Rampage’ Jackson and Tito Ortiz will certainly make a lot of noise pre-fight which should help a lot and attract far more attention than Bellator would be able to otherwise which will be crucial, but whether people will be willing to throw down the rumored $35-45 price tag to see two veterans well beyond their prime and coming off three-fight losing streaks is open to doubt.
Fight Master TV Ratings So Far:
Episode 1: 432,000 Viewers
Episode 2: 545,000
Episode 3: 676,000
Episode 4: 505,000
Episode 5: 441,000
Episode 6: 629,000
Episode 7: 398,000