Bellator Fighting Championships have announced a new deal with FreemantleMedia Enterprises which will see the promotion’s content being distributed to overseas markets for the first time.
So far Bellator has been primarily a U.S based company, building from humble roots on ESPN Deportes in it’s first season back in 2009 through to it’s current deal on MTV2, with plans already established to move to Spike TV in 2013.
The FME have now been brought on-board to negotiate international television distribution deals, while also taking care of Bellator’s licensing, digital and ancillary rights across the world including the U.S.
“This deal further diversifies FME’s third party slate and builds on our reputation as experts at identifying and exploiting the potential of emerging brands,” FME Global CEO David Ellender states. “The sport of mixed martial arts is gaining momentum with fans worldwide, and we can see huge potential for the Bellator brand across all platforms, both in the US and internationally.”
Needless to say Bellator CEO Bjorn Rebney was excited by the opportunities for expansion the deal presents for the company which is set to close out it’s fifth season later this month.
“The incredible athleticism and intensity exhibited in all of our mixed martial arts tournaments translate into any language,” stated Rebney stated in today’s press release. “With FME as our partner, we will have the ability to showcase our high-intensity brand of fighting to millions around the globe.”
The deal comes hot on the heels of media conglomerate Viacom purchasing a majority stake in Bellator which helps secure it’s long-term future and give it greater resources to establish itself as the second biggest promotion in the world behind the UFC.
For more information on Bellator why not check out our dedicated media player for the promotion which can be found permanently on the bottom right-hand side of the site providing highlights of their recent events and fighter profiles.