In the latest edition of the UFC’s weekly web-show ‘UFC Ultimate Insider’, Joe Rogan sat down to talk with Dana White about a variety of topics.

Perhaps the most interesting part of the discussion came towards the end when Rogan asked White about his future plans.

Joe Rogan: “What is the ultimate goal?  Do you ever see yourself walking away from this?  Do you think that it will ever get successful enough that where you’ll feel you can step away from the helm?”

Dana White: “Yeah, I do…I actually really do.  The end game is, we came in and our goal was to grow a sport, and my definition of a sport is – everybody is playing all over the world, playing by the same rules.  So…and it’s happening a lot faster than I thought it would.  You know, we’ve only owned this company for nine years.  It’s be ten years this January.  So in ten years if you look at what we’ve accomplished, it’s pretty amazing.  So I think that, you know, in the next five years we can get the rest of this done and literally we’ll be doing fights all over the world.

“And yeah, I would.  When that is done, I feel like I’ve done my part and done my job and we’ll let somebody else come in here and do this sh*t.”

Joe Rogan: “I told you, when you quit, I’m quittin’…I’m quittin’!”

Dana White: (laughs)  “OK, maybe I’ll just stay another ten years then.”

Joe Rogan: (laughs)  “No, somebody’s got to do it.  Kenny Florian’s doing a good job [commentating].  He’s ready!”

It’s hard to imagine the UFC without either, or indeed both Dana White and Joe Rogan who have become an integral part of the company’s success during it’s meteoric rise over the past ten years.

It’s not the first time that Rogan has discussed the possibility though.  On one of his own podcast’s earlier in the year he stated that he was, “not going to do this forever,” and suggested he may do so, “sooner rather than later,” citing the constant traveling as his main issue with it.

While there does seem to be a possibility that Rogan may indeed step back at some stage, or at least reduce his commentating commitments, it’s hard to imagine Dana following suit in his role as the head of the company.

For one thing he’s a workaholic, and on top of that I still feel it’s going to take considerably more than five years to truly cement it as a sport worldwide despite the rapid growth they are currently experiencing.

Though it may well be something that lingers in the back of his mind, I suspect that if and when the times comes for him to step back, White will find it difficult to let go of the reigns of the company that’s become very much his baby.


Watch the full episode of ‘UFC Ultimate Insider’ at the UFC’s official website by clicking on the link below:

UFC Ultimate Insider: Episode 4

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