At first glance the ‘UFC On FOX 8’ ratings from Saturday night don’t look so great – in fact they are the lowest we’ve seen so far, albeit only by a small margin – but UFC president Dana White claims he’s actually very happy with how things turned out under the circumstances.
“We were No.1 for all of television in our demos,” White said during a media scrum following yesterday’s ‘World Tour’ press conference in L.A.
“The number was as good as last summer which is awesome. You know, normally you’d be like, ‘oh, we want to beat last summer’ but do you know how pumped we are too pull the same numbers as last summer, because there was no attention on this FOX card. All the attention is on FOX Sports 1 right now. Money, energy, advertising – everything is going into FOX Sports 1, so for us to pull what we did the other night was huge.”
In general White appears to be in a good place right now, and is excited about what the rest of 2013 has in store for the UFC, stating that, “we’ve never had an end-of-year like this.”
He could well be right, with current champions Jon Jones, Cain Velasquez, GSP and Ronda Rousey all at yesterday’s presser promoting their upcoming title fights, not including the enormous rematch between Chris Weidman and Anderson Silva that’ll wrap up the year at the end of December.
White also cites the fact that all the UFC programming will now be available under the FOX Sports 1 banner rather than being spread out over other channels like Fuel TV and FX in the U.S, along with recently secured TV deals in Mexico and South America as reasons to be cheerful about how things are going for the organization at this moment in time, mid-way through 2013.