Just days ago Dana White was quoted as saying that he had washed his hands of the Strikeforce organization after Showtime declined to take on-board the changes he had suggested they implement to improve the way they broadcast the promotion’s live events.

Fast forward to yesterday’s ‘UFC On FOX 3’ press conference in New York and while it appears White’s position on the matter hasn’t changed, he claims that his comments were never intended to go public.

“I would like to say, the story that came out recently about things that were said was supposed to be a private conversation,” White told Ariel Helwani in reference to the story which first appeared on the MMAJunkie website.

As such White did something he very seldom does, and that was to make a public apology to Showtime exec Stephen Espinoza.

“Right here, right now I’d like to publicly apologize for that stuff being printed for the whole world to read.”

White also insisted that despite his frustration at not being able to see eye-to-eye with Showtime regarding the way forward for Strikeforce’s production that he doesn’t hold any ill-will towards them.

“Despite our creative differences, between me and Showtime, the guys over there I do not dislike. I don’t hate these guys, I don’t have any ill-will to them and I would never say anything publically like that to embarass the network or embarass them.”

Watch more of Dana White’s thoughts on a variety of UFC and Strikeforce related matters in the video below.