Leaving no stone unturned in his quest to promote what he describes as the biggest night in UFC history which goes down live on FOX at 9pm ET on Saturday night, UFC president Dana White today wrote an editorial for the Baltimore Sun newspaper encouraging sports fans to tune in for this historic event.
White does a good job of evoking the sense that this is a must-see show whether you are an MMA fan or not, describing it a chance “to be a part of history.”
It’s also interesting to note that once again he takes time to assure fight fans that the Velasquez Vs Dos Santos title fight will be finished before the major boxing PPV of the weekend between Pacquiao and Marquez gets underway.
Read the full article for yourselves below.
“One of the great things about being a sports fan is remembering exactly where you where when a moment in history was created. For baseball fans, that day might be Oct. 15, 1988, when an injured Kirk Gibson hit a stunning walk-off home run off Dennis Eckersley in Game 1 of the World Series.
For football fans, maybe you recall where you were on Jan. 3, 1993, when the Houston Oilers pulled off “The Comeback” against the Buffalo Bills, erasing a 32-point deficit to win the now legendary playoff game. And for boxing fans, maybe it was Feb. 11, 1990, when heavyweight champion Mike Tyson suffered a dramatic upset at the hands of Buster Douglas in Tokyo, Japan.
Regardless of the year, the teams or the outcome, sports give us an outlet and an opportunity to be a part of history. It’s something we can tell our kids about decades later, something we relive with our buddies over beers as we recount where we were and how our lives have changed since.
In just a few days, we at the Ultimate Fighting Championship are presenting fans across the world with another opportunity to be a part of sports history. This Saturday, live and free on FOX from the Honda Center in Anaheim, Calif., the UFC heavyweight championship of the world will be decided when undefeated Cain Velasquez defends his crown against knockout artist and number one contender Junior dos Santos.
Not only does this mark our first event on FOX since we announced a multi-year broadcast agreement with the network this past summer, but it marks a return to the glory days for many sports fans. It signals a return to the days when sports’ biggest prize – the world heavyweight title – is decided live and free on network television.
If you’re interested in watching an epic heavyweight title fight, we hope you’ll tune in this Saturday at 9 p.m. ET/6 p.m. PT. You don’t have to choose between UFC and the Pacquiao fight, either. We’re on before the Filipino sensation even hits the ring, so feel free to check out both events. It will be a great night for sports fans.
We’re bringing live sporting events on network television to the next level. We wouldn’t want you to miss out.”