As they prepare to launch EA Sports MMA on October 19th, the world renowned gaming brand have enlisted the help of Paul Heyman to help promote the title.

First up was a video featuring Nick Diaz, and now it’s Frank Shamrock’s turn.

“We’re very proud of this piece,” says Heyman, “Frank Shamrock is one of the true pioneers of mixed martial arts, one of the greatest fighters of allĀ  time. Now, retirement has become his prison, because inside his body beats the heart of a fighter. Frank Shamrock isn’t the type to retire, he wants to fight. He’d love to enter the cage and compete again. Now, the only way for him to do so, is for the gamer to be Frank in the game.”

Check out what they did with him below.