UFC 134: Rio proved to be a huge success for the promotion in Brazil according to Dana White.
At the post-fight press conference White revealed that early polling data suggested that the event was watched by 20% of the available TV audience on Saturday night, equating to around 30 million viewers.
Best of all was the fact that the many millions watching were sure to have been impressed with what they saw with the many Brazilian fighters on the card delivering big on the night including TKO and KO wins for the three best known stars on the card Anderson Silva, Mauricio ‘Shogun’ Rua and Antonio Rodrigo Nogueira.
By comparison the attendance inside the HSBC Arena in Rio was more modest – a sellout 14,000 crowd. On reflection White knows they could have packed in far more people into a much bigger arena, but even so he went on record as saying that this was the loudest crowd he’d ever experienced in his 10 years with the UFC.
With talks on-going about a 100,000 seater stadium being booked for their return to Brazil in 2012 we may not have heard or seen anything yet.
“Trust me, people aren’t going to have trouble getting tickets to the next one. I guarantee you that. We’re jumping big next time. We’re going big. We’re not playing around next time.”