The UFC has had some TV ratings disappointments lately with the TUF: Live show underperforming on FX while this past weekend’s UFC On FOX 3’s audience was down significantly from previous editions, but meanwhile UFC programming continues to propel Fuel TV’s ratings to new heights.
According to a press release from Fuel TV today they ramped up their UFC programming significantly in April from 213 hours to 340 which helped them to far exceed the audience figures they garnered during the same time period last year.
Most signficantly they UFC programming has resulted in an enormous increase in the number of 18-49 year-old males that are watching the channel. That’s great news for Fuel as that demographic is coveted by advertisers and should be boosting their revenue considerably.
Check out the full statement below.
” April 2012 was up +260% in Total Viewers and +450% in M18-49 vs. April 2011
Prime time viewership grew +275% on Total Viewers and +250% among M18-49 compared to April 2011
Late night finished up +767% on Total Viewers and +1000% among M18-49 from April 2011
UFC on FUEL TV Fight Night on April 14 delivered the most-watched day in network history (on both Total Viewers and M18-49) with an average of 71,000 Total Viewers and 44,000 M18-49, +1320% and +2100%, respectively, vs. April 2011;
UFC on FUEL TV Fight Night on April 14 was the second most-watched program in network history, with 197,000 Total Viewers and the most-watched telecast in network history among the target demo of M18-49 with 142,000;
The program peaked at 298,000 Total Viewers from 5:30pm ET – 5:45pm ET.
April 2012 was the network’s second most-watched month ever, behind February 2012.
For the first four months of 2012, prime time viewership is averaging an increase of +209% over 2011, and total day is up +125% compared to 2011.”