Yesterday it was announced that HDNet will rebrand to become AXS TV this summer in a move that will see the channel focus on “live entertainment and lifestyle programming,” leading to concerns over the future of it’s MMA coverage.
HDNet has of course thrown their weight behind mixed martial arts programming in the past, including airing it’s flagship ‘Inside MMA’ show along with airing a large number of live MMA events from the likes of DREAM, ProElite MFC and BAMMA.
The good news is that despite the new deal, which will see HDNet join forces with AEG, Ryan Seacrest Media and CAA Establish, MMA will still have a major role to play on the new ‘AXS TV’ network.
“Inside MMA will move to our new studio at LA Live overlooking the plaza and we will have access to AEG venues hosting fights without truck pools,” HDnet’s Mark Cuban tells MMAfighting. “Which means we can do more live.”
The rebrand will also see changes to the station’s distribution which will enable it to each 35 million homes in total, an increase of 8 million.
“This is very good for our MMA business,” Cuban says.