The UFC knows that Anderson Silva finally deciding to return fire verbally at Chael Sonnen on Monday’s UFC 148 media call was gold dust from a promotional perspective and they’ve moved quickly to use it as the basis of a brand new promo titled ‘It’s Personal’.
The minute long promo certainly gets the message across and should help rope more MMA fans into buying the pay-per-view for what the UFC sees as their biggest fight of 2012.
Check it out below.
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