For the first time Strikeforce CEO Scott Coker has sat down to discuss the promotion being sold to the UFC’s parent company Zuffa.

In the interview with Bas Rutten on HDNet’s Inside MMA show, Coker reveals that the deal came about because his financial partners SVSE wanted to channel their efforts into promoting hockey instead.

With the deal now signed Coker remains in his role as the head of the company and says that as far as he’s concerned it’s ‘business as usual’. He does however say that the promotion will now benefit from the UFC’s vast resources, including far more manpower devoted to areas like marketing and PR.

He also appears confident that the organization will now be holding it’s first ever pay-per-view events before the end of the year.

Many have speculated that it’s only a matter of time before the promotion is folded into the UFC, but Coker remains optimistic, saying that Strikeforce is a brand worth keeping, pointing to the roster of stars they have produced, and events like the Strikeforce Heavyweight GP which have captured the fans imagination.

While UFC president Dana White appears uninterested in ‘superfights’ between the two organizations, Coker says he would like to see them, and will push for that to become a reality in the future. He also says he could help the UFC break into Japan in the future, something they have shown an interest in doing recently.

Near the end of the interview Coker reveals that he didn’t break the news to M-1 Global about the deal, saying that there were other people he felt he needed to tell first. While he tries to downplay it, it’s clear that this was a direct snub aimed at the Russian outfit who have often been a thorn in his side.

Watch the full interview with Coker below.

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