Shane Carwin is the focus of a new Bud Light produced video series titled ‘Here We Go’ in the build-up to his UFC 130 fight with Junior Dos Santos this weekend in Las Vegas.

With Bud Light, the UFC’s highest profile sponsor, on-board, this is a slickly produced behind-the-scenes look at Carwin’s build-up to the fight, with even UFC president Dana White making a brief cameo.

‘Special’s like this are becoming more popular in the sport as it continues to grow, and it’s particularly noticeable for UFC 130 with Quinton ‘Rampage’ Jackson also having ‘The Rampage Diaries’ series sponsored by Boost Mobile in the lead-up to his main event fight while his opponent Matt Hamill also gets in on the act with his ‘Road To Rampage’ videos, and even heavyweight up and comer Stefan Struve produced by Alchemist.

All of which is good for the fighters, getting better endorsement deals and more exposure, while also giving information hungry fans a fresh insight into their favorite fighters.

Check out Carwin’s first episode below.

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Ross launched MMA Insight (previously in 2009 as a way to channel his passion for the sport of mixed martial arts. He's since penned countless news stories and live fight reports along with dozens of feature articles as the lead writer for the site, reaching millions of fans in the process.