Today ‘GOOD4U’, a drinks company who sponsor a number of MMA fighters,  revealed on their website that they had been banned from future UFC events.

In their official statement they note that Zuffa see their range of ‘Sport & Wellness drinks’ as being in direct competition with Xenergy (owned by Zuffa) and Amp Energy (major sponsors of the WEC).

The company had been set to sponsor Patrick Cote, Matt Hamill, Chris Camozi and Jon Madsen at Saturday night’s UFC 121 event.  They point out that it’s the fighters who hurt the most from this decision, with those expecting the sponsorship money for UFC 121 now out of pocket and unlikely to find alternatives at this late stage.

Upon hearing the news another one of the fighters the company endorses, UFC heavyweight star Shane Carwin, reacted angrily on his twitter account.

“And another worthy, great, honorable company supporting fighters banned from the UFC. Thank you for making a tough road even tougher.” – Shane Carwin

“@Good4UDrinks you guys are great people and this is outrageous. I am sorry you have to fight to support us fighters.”

It’s a bold move by Carwin to speak out against the organization that pays his bills and made him a star, but clearly he feels it’s a matter of principal.  This is not a new tactic by the UFC however.  Other company’s have suffered a similar fate, and if their minds are set on it then Carwin’s complaints are likely to fall on deaf ears.

The former No.1 contender, who co-headlines UFC 125 on New Year’s Day against Roy Nelson, is still a highly marketable fighter for the UFC after coming so close to finishing current champion Brock Lesnar and a potential rematch in 2011 could be big business.

His stock has dipped a little recently though after being connected to a steroids scandal and he would be wise not to rock the boat too much or risk the potential of suffering a similar fate to promising young heavyweight prospect Todd Duffee who was released recently due to what was perceived by Dana White as a, “bad attitude.” Coincidentally Duffee is also sponsored by Good4U.

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