As the UFC geared up for their big announcement today that they have signed a new television deal with FOX, their former TV partner Spike TV put out a press release of their own confirming that the UFC is leaving town, and shedding some light on their side of the story.
Check it out below.
“The Ultimate Fighter season 14 in September will be our last. We are increasing our commitment to distinctive, original series that we own such as “Auction Hunters” and “Bar Rescue” which are delivering on our goal to reach a broader audience.
“Our 6-year partnership with the UFC has been incredibly beneficial in building both our brands, and we wish them all the best in the future.”
Negotiations between Spike and the UFC broke down earlier this year when they were poles apart on the value of a renewed deal.
The UFC wanted a considerably higher amount for its programming that it had previously charged, but Spike TV felt the figures were too high.
The UFC was then linked with an NBC deal which would see it take a majority share in the G4 channel and rebrand it as a UFC channel. But it seemed the deal proved too costly and too risky and Zuffa did not proceed.
Instead, an agreement has been reached with the FOX network and the FX channel is about to become the network home of the UFC.”