In recent months UFC fans have been treated to an extra helping of UFC action during major events thanks to Spike TV broadcasting two prelims live directly before the main Pay Per View card.
The idea was first trialed at the UFC 103 event in September, and two more hour long prelim shows have aired since, with ratings averaging between 1.3-1.4 million viewers.
Now Spike officials have announced that the shows will become a regular addition to their lineup in 2010, with 10 of them planned throughout the year. The first will be at UFC 108 on January 2nd, followed by one for UFC 109 on February 6th.
The ‘teaser’ shows appear to be a win-win scenario for both parties. Spike TV get a guaranteed audience, and a viewer demographic that fits many advertisers needs, while the UFC get further exposure, and the opportunity to promote the Pay Per View portion of the show that airs directly after the Spike show.
The news comes a day after Versus announced that they will air two UFC shows live in 2010. It means that fans of the promotion will have the opportunity to watch more events live for free than ever before in the United States.