Strikeforce Already Profiting From The UFC’s Marketing Push

The ink is barely dry on the deal that saw the UFC’s parent company Zuffa purchase their biggest rival, but Strikeforce CEO Scott Coker have revealed his company is already seeing the benefits from it.

On Saturday night the UFC promoted Strikeforce’s upcoming April 9th ‘Diaz Vs Daley’ event during their live broadcast for UFC 128, while the show was also mentioned on both the UFC’s Twitter and Facebook accounts.

According to Coker it led to an immediate boost in ticket sales.

“I think they definitely made an impact on ticket sales over the weekend as that commercial ran,” Cocker told MMAJunkie today. “They have the ability to get the consumer that purchases MMA. As you know, their Facebook (page) has five million (friends), and their Twitter is 1.2 million. They just get to a lot of people really quick about events that are happening.

“It’s a good thing. It’s a lot more than we had.”

In total 4,000 tickets have now been sold for the San Diego event, though Coker reveals he now hopes it can do in the region of 8,000 – 10,000 fans.

This marks the promotion’s first visit to San Diego, with San Jose generally being considered as their traditional Californian ‘base’. Nick Diaz last headlining fight with Evengelista ‘Cyborg’ Santos back in January was held in San Jose and pulled in 9,059 fans.


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