Like any other TV show, Strikeforce’s events on CBS will live or die largely on the strength of their TV ratings. Today the overnight ratings for the promotions second offering on the network, ‘Strikeforce: Nashville’ show that the event performed very disappointingly.
The overnights show that the event averaged just 2.63 million viewers, almost a million less than the overnight’s for Strikeforce’s previous Fedor Vs Rogers event on CBS.
CBS Strikeforce Saturday Night Fights (Courtesy of Marc Berman Of MediaWeek)
9:00 p.m. – Viewers: 2.57 million (#4), A18-49: 0.8/ 3 (#4)
9:30 p.m. – Viewers: 2.55 million (#4), A18-49: 1.0/ 3 (#4)
10:00 p.m. – Viewers: 2.89 million (#3), A18-49: 1.2/ 4 (#2)
10:30 p.m. – Viewers: 2.52 million (#3), A18-49: 1.0/ 3 (#2)
The stats show that ratings actually dropped during the last half hour of the show’s allotted two hour time-slot on CBS – though in fact the show actually ran on longer than that so we will have to wait until later on in the week to find out how the rest of the show fared.
To give you a rough idea of where those numbers compare to previous MMA events on the CBS network. Please note these are the final ratings for these events which tend to be higher than the overnights.
- First EliteXC on CBS: Averaged 4.85 million viewers
- Second EliteXC on CBS: Averaged 2.57 million
- Third EliteXC on CBS: Averaged 4.56 million
- Strikeforce: Fedor Vs Rogers On CBS: Averaged 4.042 million (3.79 million in the overnights)
- Strikeforce Nashville: Averaged 2.63 million (based on the overnights)
The figures do not bode well for Strikeforce’s long-term future on the CBS network, which was already in doubt after a riot broke out in the cage after the headline fight. While we’ll have to wait for the full report to be sure, the data also suggests that Dan Henderson may not be the big name draw that the promotion were hoping he would be when they signed him from the UFC last year.
When the dust settles on these ratings the finger of blame could well end up being pointed at M-1 Global who’s ruthless decision to withhold the promotion’s biggest draw, Fedor Emelianenko, from the event while attempting to negotiate improved contract terms, may end up costing everyone involved dearly.
The final viewing figures for Strikeforce: Nashville should become available later on in the week so stay tuned to https://mmainsight.com for news on that as soon as it becomes available.