The relative success of the WEC’s first event on pay-per-view last month has given the promotion a welcome boost, and it now seems likely that it won’t be the last time they’ll pursue such a strategy.
“We had a number internally we were [aiming] for, and we far exceeded that according to the early estimates,” the WEC’s general manager Reed Harris told mmajunkie.com today.
While they are not expected to announce those figures officially, WEC 48: Aldo Vs Faber is estimated to have pulled in around 150,000 -200,000 buys. Reports prior to the event suggested that aprox 75,000 was required for the show to break-even.
Harris now suggests that the next WEC event to feature on pay-per-view could appear before the end of the year, with a longer term goal being to provide three such events on PPV per year.
“I don’t think that would be something we couldn’t attain,” he says.
I wouldn’t disagree with him that this is a reasonable goal to aim for in the longer term, though it’s still early days so it’s something that has to be looked at on an event-by-event basis.
The important thing is that they don’t rush their next major event. Patience is a virtue here, and due to the limited star-power that the promotion possesses it would be wise to hold off until some genuinely compelling match-ups present themselves.