The viewing figures for The Ultimate Fighter Season 10 finale are now in. They reveal that an average of 3.7 million tuned in for the event, on Spike TV, peaking at 5.2 million for the Kimbo Slice Vs Houston Alexander fight.
That makes the fight, which ironically ended up being somewhat of an anti-climax, the most watched live bout in the UFC in 2009, and smashes the previous viewing record for a TUF finale.
The finale was also an advertisers wet dream with Spike announcing that it was the most watched program on cable for Men 18-34 and Men 18-49 on Saturday.
The results prove yet again how big Kimbo Slice’s star power remains, despite his loss against Roy ‘Big Country’ Nelson in the 3rd episode of the season.
The large increase in viewers he brought to the event will also have benefited other fighters on the card like eventual winner Roy Nelson and potential new light heavyweight star Jon Jones.
The UFC will now have to carefully assess the best way to use their latest asset, bearing in mind that his skills in the sport are still limited despite his victory on Saturday night.
The next test will be whether Slice can have a similar impact on their Pay Per View sales.