UFC 118: Early PPV Buy-Rate Trending Data

The UFC would have been hoping for a strong crossover audience for UFC 118 last weekend which saw hall-of-famer Randy Couture taking on boxing star James Toney, but the trending data suggests the event wasn’t a must-see for fans.

According to The Wrestling Observer the early stats suggests a pay-per-view buy-rate in the region of 570,000.  That continues the UFC’s impressive trend in recent months of staying above the 500,000 threshold, but it’s not anywhere close to the seven figures produced for UFC 114: Rampage Vs Evans or UFC 116: Lesnar Vs Carwin.

Given that the UFC paid out $500,000 to Toney, equaling Chuck Liddell as the highest base salary in the company, they may have expected more from their investment.

It should be stressed that this is just trending data at this stage which can be unreliable.  A more accurate prediction should be available in the next couple of weeks.

Meanwhile, the attendance for the event was also less than anticipated.  The UFC’s first visit to Boston drew in 11,205 paying customers, for an official gate of $2.8 million, with a further 2,963 complimentary issues also being issued.

Ross launched MMA Insight (previously FightOfTheNight.com) in 2009 as a way to channel his passion for the sport of mixed martial arts. He's since penned countless news stories and live fight reports along with dozens of feature articles as the lead writer for the site, reaching millions of fans in the process.