UFC 139: Shogun Vs Henderson proved to be one of the best MMA events in recent memory, but not for the first time in recent months it appears to have underperformed in terms of pay-per-view buys.

According to initial estimates from The Wrestling Observer, UFC 139 pulled in just 270,000 buys.

If so, and it should be stressed these are very early readings, that’s just 10,000 buys less than UFC 137: Penn Vs Diaz at the end of October which was also deemed to have sold less than expected.

Though the UFC 139 event was actually a good event on paper there were signs ever before it began that the numbers may be lower than usual as it had been completely overshadowed by the pre and post-event hype surrounding UFC On FOX 1 which even Dana White had admitted was his sole focus in recent months.

UFC 139 also came following an extremely busy period for the promotion with UFC 137, UFC 138 and UFC On FOX 1 all appearing on successive weekends prior to the Shogun Vs Hendo show which may have lead to some fans skipping it.

Still, there’s no disguising that this has been a rough patch for the promotion, and they’ll be hoping that the final two events of the year: UFC 140: Jones Vs Machida and UFC 141: Lesnar Vs Overeem can produce better numbers an allow them to end the year on a brighter note.