The initial pay-per-view sales estimate for January’s UFC 142: Aldo Vs Mendes event is now in courtesy of The Wrestling Observer and suggests that around 225,000 people bought the Rio event.
Normally that would be considered a disappointing figure, but on this occasion it’s exactly a little above what many people had been predicting due to a number of factors such as the lack of hype leading into it, the fact that it was in Brazil and the card leaned heavily towards local talent rather than big name draws, and the headline star Jose Aldo not yet having built up a strong PPV track record.
Personally I had predicted that the card could dip below 200,000 which is practically unheard of for the UFC, so I’m pleased that didn’t happen.
It leaves a good overall impression for UFC 142 which was always geared towards the rapidly growing Brazilian fan-base and did it’s job in that regard, with a reported 23 million tuning in to watch it live on Globo TV in the region.
It was also a card that marked a turning point for a number of fighters. Aldo finally got his first big KO win in the UFC and established a memorable bond with fans thanks to his post-fight celebrations outside the Octagon, while Vitor Belfort got a hero’s reception and then delivered a quick finish to his fight and others like Rousimar Palhares and Edson Barboza also shone in the spotlight.
That bodes well for the future and for Aldo in particular it could lead to better PPV sales in the future.