Prior to the UFC 143 main card on pay-per-view on Saturday night the promotion put on four undercard fights live on a UFC 143 Prelim special on FX, and the good news is that the TV ratings for the show were a big improvement on those seen for a similar show prior to UFC 142, with an average of 1.4 million viewers tuning in to the two-hour broadcast.
Compared to the 880,000 viewers who tuned in last time out on FX that’s a very good number indeed, and much more in line with what the UFC had been accustomed to pulling during their time on Spike TV.
It could well be that this indicates that the message is finally starting to get through to casual fans that the UFC has now left Spike TV behind and now have a new home with FOX, FX and Fuel TV.
It should also be noted that Saturday’s broadcast produced 100,000 more viewers than the 1.3 million who tuned in to the live ‘UFC On FX 1’ event in January, perhaps another sign that once people become accustomed to the new TV line-up that they will be able to pull bigger numbers for their events.
I’d also suggest that once they get their new live edition of ‘The Ultimate fighter’ up and running on Friday nights on FX from March onwards that this will also help to build the ratings they are seeing on the channel.