The UFC are launching another seasonal campaign called ‘Go Big’ to promote their upcoming events in the final quarter of 2015.
A special press conference to unveil the ‘Go Big’ season, which follows on from ‘The Time Is Now’ and ‘Welcome To The Show’ campaigns we’ve seen in the past will take place on Friday, September 4th, just one day before the UFC’s next pay-per-view event, UFC 191.
“100 days, 11 events, 7 countries, 7 world titles, 5 continents, 2 superstar coaches, 1 unforgettable season. #GOBIG,” reads a banner for the new promotional push.
The UFC certainly does have an impressive line-up of fights coming up in the next few months as highlighted by the fact that the press conference will feature many of the UFC’s leading fighters including current champions Ronda Rousey, Daniel Cormier, Conor McGregor, Robbie Lawler, Joanna Jedrzejczyk and Rafael Dos Anjos, as well as top contenders Alexander Gustafsson, Carlos Condit, Luke Rockhold, Donald Cerrone, Dan Henderson, Holly Holm and Vitor Belfort.
2015 has already been a stellar year for the promotion with UFC 189: McGregor Vs Mendes and UFC 190: Rousey Vs Correia in particular both believed to have done in the region of 1 million pay-per-view buys, and if the current ‘Go Big’ line-up of fights stays intact then this could turn out to be one of the most successful years ever for the company.
Current ‘GO BIG’ Events Line-up:
September 26th – UFC Fight Night 75: Barnett vs. Nelson
October 3rd – UFC 192: Cormier vs. Gustafsson
October 24th – UFC Fight Night 76: Poirier vs. Duffy
November 7th – UFC Fight Night 77, Henderson vs. Belfort
November 15th – UFC 193: Lawler vs. Condit
November 21st – UFC Fight Night 78: Brown vs. Gastelum
November 28th – UFC Fight Night 79: Henderson vs. Alves
December 11th – TUF 22 Finale: Edgar Vs Mendes
December 12th – UFC 194: Aldo vs. McGregor
December 19th – UFC on FOX 17: dos Anjos vs. Cerrone
January 2nd – UFC 195: Rousey vs. Holm