UFC Continues Viral Marketing Campaign For UFC 152 With This New Video

We’ve seen a few clever viral promos in the build-up to major UFC events in the past that blend MMA references with movie footage and quotes to help get people in the mood for the upcoming fights, and UFC 152: Jones Vs Belfort is no different.

The latest one to emerge, titled ‘Replacing The Fighter’ uses footage from the Guy Ritchie movie ‘Snatch’ to give an alternative take on how Vitor Belfort emerged as Jon Jones new opponent for UFC 152.

Watch it for yourselves below.

Ross launched MMA Insight (previously FightOfTheNight.com) in 2009 as a way to channel his passion for the sport of mixed martial arts. He's since penned countless news stories and live fight reports along with dozens of feature articles as the lead writer for the site, reaching millions of fans in the process.