Wednesday’s UFC Fight Night 22 event aired live on Spike TV to an average audience of just 1.2 million viewers, peaking at 1.6 million for the main event between Nate Marquardt and Rousimar Palhares.
That marks a new low for the Fight Night series, and down 400,000 from March’s UFN 21 event.
You don’t have to look far to understand the reason behind the ratings dip. Palhares is not a fighter that resonates with the casual audience due to having spent the best part of the last two years fighting in the prelims, while Marquardt has never been a major draw for the promotion.
The event was original scheduled to be headlined by Demian Maia Vs Alan Belcher, but a serious eye injury to Belcher forced the promotion to switch things up.