The early reports are that UFC Undisputed 2010 isn’t selling as well as it’s predecessor, but despite that THQ are pressing forward with a new title called ‘UFC Fitness’.

The game will compete with the likes of Wii-Fit and EA Sports Active, but will be aimed primarily at men and focus on a more combative style of workout.

The announcement of the game was made at the E3 Expo, but as yet there’s been no demonstration of the title as work continues to make it, “the coolest fighting thing in the world.”

This would appear to be a logical progression for the UFC brand considering that they are already launching a series of UFC gyms around the U.S as they try to capitalize both on the popularity of the sport, and the unique fitness workouts that mixed martial arts has developed over the years.

The game will be available for Xbox 360 Kinect, PS3 Move and the Wii system and is expected to be released on January 1st, 2011.