Ok, I confess, I can’t get enough of the TV ratings from the recent ‘UFC On FOX’ event.
The latest numbers to emerge relate to the lesser-known subsiduary channels that were also running the event on Saturday night.
First up, FoxSports.com aired the preliminary card live and was watched by 257,000 viewers, making it the biggest event in the history of the site outside of their Super Bowl coverage. It should also be kept in mind that that the same content was also available on Facebook, though those numbers are never made available.
While the main event aired live on FOX, it was also broadcast simultaneously in Spanish over on FOX Sports Deportes and an average of 500,000 viewers tuned in peaking at aproximately 900,000 during the actual fight.
Those figures were enough to make it the most watched fight in Spanish cable television history.
We mentioned Fuel TV’s viewing figures earlier in the week, with an average audience of 77,000 watching the pre-fight show, but as a sidenote, it turns out that this made it the most watched program of the year on the channel, and the biggest 18-49 demographic on Fuel since they began being recorded by Nielson.
Overall the numbers are very impressive and if the UFC can maintain this level of interest, and hopefully even build on it in 2012 then their partnership with FOX looks like it’s going to be very successful indeed.