Concrete numbers are now available for Saturday night’s ‘UFC On FOX 2’ event and show that an average of 4.7 million viewers tuned in to watch the show which was headlined by Rashad Evans Vs Phil Davis.
That was good enough for a 3.21 rating for men aged both 18-49, and 18-34 and it was also the 22nd most watched programs of the week for adults aged 18-49, accounting for aproximately 3 million of the event’s overall viewership.
All in all the numbers are good enough to place ‘UFC On FOX 2’ as the third most watched MMA event in the U.S of all time, and according to FOX the event boosted the networks Saturday night ratings by 43% compared with the prior four weeks.
Nevertheless, it’s still some way of the overall record of 5.7 million which the original ‘UFC On FOX 1’ broadcast achieved back in November.
Prior to the event UFC president Dana White had hinted that he was hoping for an improvement in the ratings for that show given that it had featured just one fight in an hour long show, whereas ‘UFC On FOX 2’ featured three fights over two hours.
What he didn’t account for however was that the event turned out to be one of the dullest in recent memory with all three fights going to decisions and failing to provide the kind of excitement that the sport has built a reputation for. That unquestionably will have hurt ratings as there’s a strong likelihood that many casual viewers watching would have turned off long before it’s conclusion.
That’s best illustrated by the fact that the peak rating achieved that broadcast by quite a distance, clocking in at 6.1 million this time around as opposed to 8.8 million back in November.
Nevertheless, Saturday’s ratings were still way in excess of the roughly 2 million or so viewers that a Spike TV event would normally pull, so there’s not too much to be down in the mouth about.
The promotion’s next chance to deliver improved ratings and more exciting fights will come on May 5th which has been earmarked for ‘UFC On FOX 3’. In the mean time a string of events will take place on sister channels Fuel TV and FX.