The UFC aired their first live ‘Fight Night’ style card on FX on Friday night and pulled in an average of 1.3 million viewers.
The evening’s four fight card also produced a 1.19 rating for males 18-49 and 1.21 for males 18-34.
1.3 million is an ok number, a little underwhelming perhaps, particularly when you consider that a ‘Fight Night’ card on Spike TV would tend to do close to the 2 million mark, but when doing a comparison like that it must be kept in mind that this was aired on a Friday night whereas Spike cards were on Saturday’s.
In addition this is also still very early in the UFC’s deal with FOX and it’s going to take a while for casual fans to adjust to the fact that the UFC is no longer airing live events on it’s long-term TV home Spike TV.
Perhaps a better way to get some perspective on the FX ratings is to look at what they were getting in previous weeks, and what that shows that the UFC card is the top rated FX show on a Friday night so far in 2012, beating out a movie which aired last week and drew just 1 million viewers.
Meanwhile, the UFC On FX 1 preliminary fights drew 148,000 viewers on Fuel TV. We’re already growing accustomed to the fact that Fuel TV is going to have fairly low ratings, so this actually seems like a fairly solid number and is way in excess of what the channel has experienced prior to the UFC’s arrival.