The ratings are in for Sunday night’s UFC On Versus 2 event and reveal that an average of 991,000 viewers tuned in to the show, garnering a 0.86 household rating.
That may well be seen as a disappointment given that it’s 240,000 down on the promotion’s debut on the network earlier this year.
The headline bout of the promotion’s second event on the network, which saw rising star Jon Jones being pitted against an opponent that failed to capture people’s imaginations – 39 year-old Vladimir Matyushenko, is likely to be pinpointed as a possible reason for the drop in ratings. Their March event on Versus had also been headlined by Jones, but on that occasion alongside Brandon Vera which at the time was seen as good matchmaking.
Despite the ratings drop the event still proved to be a significantly bigger draw than the WEC’s events on the station, which tend to fall closer to the 500,000 mark. So far though the audience for the UFC on Versus is still trending below that of it’s ‘Fight Night’ events on Spike TV which often fall into the 1.5 – 2 million range.
Versus president Jamie Davis spoke to USA Today last week about their expectations for the UFC on the station and even at that stage noted that they were anticipating it taking more than one or two events for the audience to reach it’s full potential.
“Every time we’ve brought a new sport to the network, it always takes some time for people to find it there. We do a lot of marketing and awareness, through PR and other types of off-air marketing, as well as on-air, to inform the viewers. But still, when you go to a new network, it always takes time.”