Last week the UFC made an unexpected move and aired the second episode of it’s UFC Primetime: GSP Vs Shields series not only on Spike TV, but also a number of other platforms – most notably ESPN2.
This was met with some excitement with people suggesting this could be the start of a closer relationship between MMA’s biggest promotion and the ‘worldwide leader in sports.’
The ratings produced by the Wednesday airing of the show suggest that this is not yet a perfect match for the UFC however, with just 144,00 viewers tuning in for the 11pm showing, with 105,000 more catching the immediate replay at 11.30pm.
There had been some disappointment expressed when the premiere of UFC Primetime: GSP Vs Shields drew an audience of just 610,000 on Spike TV the week before – down from previous editions – but that looks positively healthy in comparison with what ESPN2 could muster.
It’s worthwhile bearing in mind that there was absolutely no mention whatsoever of the show being aired on the popular sports station beforehand, so unless you happened to be watching at the time you would have been none the wiser as to the fact it was being broadcast.
In addition to airing on ESPN2 the episode was also shown on it’s regular home, Spike TV, plus Fuel TV, Ion TV and Versus.