MMA fans can look forward to another three episode Primetime show in the lead-up to October’s UFC 121 heavyweight showdown between Brock Lesnar and Cain Velasquez.
UFC president Dana White confirmed the news yesterday during a Q&A web chatwith fans on ESPN.
“Oh yeah. The next Primetime will be Velasquez v. Lesnar,” he told a fan when asked about the next installment of the show.
This is a smart move from the UFC, with Lesnar’s larger than life and often volatile personality appearing to be a perfect fit for the weekly Primetime format.
In fact, a Primetime show had originally been planned for Lesnar Vs Carwin, but Carwin later revealed that the champion had turned it down as he wanted to focus solely on his training after returning from a long absence due to a battle with diverticulitis. Now that he has another win under his belt it seems the notoriously private Lesnar has agreed to be involved this time around.
It’s also a good opportunity to let fans get to know Velasquez better since despite his long winning streak his quiet, reserved character has meant that he’s not seen in the public eye as much as some of the other top-flight heavyweights like Frank Mir and Shane Carwin.
With Velasquez being seen as a real threat to Lesnar’s grip on the title this is definitely the right time to throw the spotlight on this extremely talented challenger.
The three series of Primetime that have aired previously on Spike TV have proven successful in creating additional buzz for major events. Earlier this year the ‘Rampage Vs Evans’ installment premiered to a record 1.2 million viewers and the even similarly went on to sell over a million pay-per-view buys.
With Lesnar,undoubtedly the UFC’s biggest draw, on-board there’s every chance this could be the biggest edition of the show yet.