Just weeks after their multi-year uniform deal with Reebok rumors are now circulating that the UFC are in talks with another potential high-profile sponsor – Monster.
According to MMAjunkie.com, the world famous energy drink brand are currently in negotiations with MMA’s leading promotion about a multi-year year deal to become an official sponsor worth $7 million dollars.
Monster previously had a smaller deal with the UFC for an official Monster branded UFC headphone set called ‘Octagon’ which were worn by many fighters including champions like Anthony Pettis and Ronda Rousey.
Worthy of note is that Monster already sponsor the UFC’s biggest competitor Bellator. At this stage it’s not clear whether the brand would be looking to enter into an exclusive deal with the UFC, or aim to promote within both organizations at the same time.
Monster also have a sponsorship deal with Quinton ‘Rampage’ Jackson who just announced on Saturday night that he had jumped ship from Bellator to return to the UFC which has sparked a potential legal battle since Bellator claim that the fighter is still under contract with them.
If the Monster deal goes through it could be good news for fighters as MMAJunkie’s sources claim that this could further bolster the revenue they are already set to earn from the recent Reebok deal when it begins in July of next year.