The UFC has announced that Dana White is set to make a major announcement at a media conference call on Thursday at 1pm ET .

No indication of what the announcement will be has been made, so at this stage we can only speculate.

The first things that come to mind are a UFC – WEC merger or co-promotion, something regarding Brock Lesnar’s future, or potentially news regarding the UFC’s hunt for a network TV deal.  It could also be about the promotion’s efforts to expand into new areas such as India.

On the other hand, knowing the UFC’s previous “big announcements” it could be something completely inocuous.

Rest assured that whatever it may be we’ll report it as soon as it happen here on

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Ross launched MMA Insight (previously in 2009 as a way to channel his passion for the sport of mixed martial arts. He's since penned countless news stories and live fight reports along with dozens of feature articles as the lead writer for the site, reaching millions of fans in the process.