The UFC will be adopting a ‘no-holds-barred’ approach as they look to takeover Toronto, Canada in the week leading up to their record-breaking UFC 129: GSP Vs Shields event on April 30th at the Rogers Center.
“We’ve got a full plan for the eight-nine days leading up to the event. It’s called the Takeover Toronto Plan,” UFC Director Of Canadian Operations Tom Wright tells MMAfighting’s Ariel Helwani. “We’ve got everything you can imagine going on in the city getting ready for the big fight on the 30th.”
That’ll include a major Canadian media blitz, with Canadian superstar and event headliner Georges st.Pierre in particular set to be thrust into the limelight, while there’s expected to be an unprecidented media presence at the event itself.
Meanwhile, one of the major focal points in their plans for the city is a two-day fan expo from April 29th-30th which will feature over 40 UFC fighters, plus a special Q&A session with Dana White, Chuck Liddell, Joe Rogan and Bruce Buffer, a grappling tournament, and the UFC 129 weigh-ins.
According to the UFC tickets for the Toronto fan expo are being snapped up quicker than any of their previous one’s in other regions like Las Vegas, Boston and London.
That’s hardly surprising given that on the evening of Saturday, April 30th, a mind-boggling 55,000 fans will pack into the Rogers Centre to watch their heroes, including the likes of Georges St.Pierre, Jose Aldo, Randy Couture and Lyoto Machida, compete at UFC 129.
Not only will that smash the UFC’s attendance and gate records by some distance, but it’ll also break the Rogers Centre’s own ticket receipt record.
In total the UFC’s presence in Toronto during the week of the fight is estimated to be boosting the city’s economy to the tune of some $40 million.