Though he may no longer be the WEC’s featherweight champion, Urijah Faber still remains the promotion’s biggest star, and when he joins the UFC in January he’s one fighter who’s certainly not going to get lost in the mix.

Remarkably, despite the WEC having nowhere near the exposure and fan base of the UFC, Faber has become a major draw. At his peak he managed to pull in 1.5 million viewers on Versus for his fight with Jens Pulver (higher than either of the UFC’s two free events on the network) and has secured some of the most high profile sponsorship deals in the sport to date, fronting campaigns for the likes of K-Swiss and Amp Energy.

At the age of 31 there’s still time for Faber to make an even bigger impression in the UFC, but first he’ll be making his bantamweight debut on Thursday night in his final appearance for the WEC against Takeya Mizugaki.

Check out a new interview with ‘The California Kid’ as he talks about his life, his image and his switch in weight classes.

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