Yesterday we reported on K-1 and DREAM’s parent group FEG and their new partnership with the FUJI Capital investment bank as they aim to raise approximately $230 million of new funding, and look towards global expansion.
After their press conference on Friday FEG also released a visual representation of their plans, indicating their desire to expand into all corners of the globe with a ‘world cup’ format similar to that seen in Soccer.
Naturally all this will take time. The $230 million being mentioned is set to be raised over a three year period, while their global expansion will start closer to home in Asia, with Europe also being targeted.
In addition to this Mike Kogan from the US branch of FEG has outlined to MMAJunkie their plans to turn DREAM towards the pay-per-view market.
Kogan notes that a primetime broadcast of DREAM pulls in an average of 11-12 million viewers via Toyko Broadcasting System (TBS).
“The (Japanese) audience was brought up watching it for free on TBS and Fuji,”
Kogan said. “Well, they’re not a paying public. The UFC has a hardcore fanbase that’s ready to lash out $50 for whatever the [expletive] they put on TV, with at least an average of 300,000 (pay-per-view) buys. So the UFC knows that they will receive at least $15 million dollars in revenue.
“Put that in perspective with Japanese MMA. Imagine if out of those 12 million people, half a million were ready to cough up $50 each time DREAM was on?”