UFC president Dana White and light-heavyweight champion Jon Jones are the stars in a new Bud Light commercial that’s been airing on TVover the past few days.

As part of a new sponsorship deal signed earlier in the year Bud Light are now taking a more active role in their relationship with the UFC, and alongside things like the recent ‘Camp Carwin’ video series profiling Shane Carwin in the run up to his fight at UFC 131 fight this weekend that also means they will be hosting an annual UFC event.

This year it’s going to be “The Battle On The Bayou” event (AKA UFC Fight Night 25) in New Orleans on September 17th, and that’s the focus of the ad, letting fans know that they can win one of thousands of trips to go and see the event live.

On the evidence of the video below Dana’s not going to be leaving his role in the UFC to pursue an acting career in Hollywood any time soon, but still it’s good to see the UFC’s biggest sponsor throwing their weight behind the sport.

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Ross launched MMA Insight (previously FightOfTheNight.com) in 2009 as a way to channel his passion for the sport of mixed martial arts. He's since penned countless news stories and live fight reports along with dozens of feature articles as the lead writer for the site, reaching millions of fans in the process.