Today the UFC announced what’s set to be an historic event for the promotion on April 30th, 2011 as they hold an event in Ontario, Canada for the first time at UFC 131.
White’s well aware of the potential magnitude of the event given the popularity of MMA in the region and the fact it’ll be held at the enormous Rogers Centre arena, and fully expects it to smash all previous promotional records.
“This weekend in Montreal [at UFC 124] we’re breaking the North American attendance record, we’re breaking the worldwide gate record. And I guarantee you, that these records will be smashed on April 30th [at UFC 131],” White revealed at the press conference today.
Check out the full press conference courtesy of MMACanada.net below.