Earlier today we published an article highlighting the fact that Zuffa’s strategy for promoting the WEC’s first ever pay-per-view card revolves around it’s links to the UFC, and the evidence supporting that continues to appear.
The latest news is that two prelims from the WEC 48’s preliminary bouts, namely Alex Karalexis Vs Anthony Pettis and Leonard Garcia Vs Chang Sung Jung will air live on Spike TV.
This mirrors the UFC’s own prelim shows on Spike prior to their major events which have drawn in the region of 1.2 -1.7 million viewers since their inception last year.
These prelim shows make a great deal of sense when working within a PPV model. They essentially work as an advertisement for the main pay-per-view event, giving people a taster of what’s to come, and giving plenty of opportunities to encourage people to buy the show.
In the WEC’s case this is also a great opportunity in terms of the overall exposure it gives their brand. The promotion currently broadcasts on Versus, which has less of a reach in terms of viewers than Spike, so this is a chance for them to spread their wings and hopefully tap into a new stream of potential fans.
It shouldn’t be forgotten that it’s also a tremendous showcase for the prelim fighters themselves that they would otherwise not have had.
Over the past few weeks I’ve been a little underwhelmed by the promotional push for WEC 48, but there is now a real sense that next week, after Strikeforce’s Nashville event on CBS is over with, that the buzz will really start to build nicely for what should be a great night of fights.