The WEC’s 50th event wasn’t marked by bumper ratings on Versus, with an average of just 316,000 viewers tuning in to see Dominick Cruz retain his bantamweight title.
The figure is the lowest on record (dating back to WEC 34), surpassing the previous low which came in June for WEC 49 which drew 324,000.
It’s a disappointing figure, but not completely surprising given that the card was lacking a major name draw after Urijah Faber pulled out injured. Cruz has looked the part as champion with his recent performances, but he’s yet to become a must-see fighter with fans.
The fact that the event took place mid-week and amidst a particularly hectic MMA schedule this month is also likely to have played a part in the results.
Still, it appears that the promotion has seen no residual benefit from the success of their WEC 48 event earlier in the year which performed solidly on pay-per-view, and also drew 1 million viewers for a prelim broadcast on Spike TV prior to the main card. That could be due to the fact that the show was essentially promoted as a UFC event in order to help the buy rate.
The company will now be hoping for significantly improved results for the WEC 51 event in September which on paper certainly looks likely to deliver the goods with Jose Aldo and Miguel Torres back in action,while there’s also an eagerly awaited Jamie Varner Vs Donald Cerrone rematch to look forward to.