In a new interview, Twitter’s Chief Operating Officer, Anthony Noto has publicly expressed his company’s interest in streaming live UFC events on the hugely popular social media platform.
“We have a really big audience when there’s a pay-per-view UFC match,” Noto told BuzzFeed News. “Should we provide that content to the audience on Twitter that’s not watching it, but might like to after seeing tweets about it? That’s something we’d consider.”
Twitter previously paid out $10 million in order to be able to stream live NFL fights on Thursday nights last year, but Amazon then forked out a whopping $50 million for a similar deal in 2017-2018.
Noto indicated in the interview that the NFL coverage had been successful, and so it seems that they are committed to delivering more live content in the future, and that could work to the UFC’s advantage.
“It was instrumental [in generating additional interest],” Noto said of the NFL coverage. “It’s a really high-profile brand and one that has really high expectations for product quality. It caused people to come and see if we could deliver.”
UFC officials have not yet commented on the potential link-up with Twitter, but it certainly sounds like an interesting avenue to explore.