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UFC 263 PPV Buy Rate

UFC 263 headlined by a middleweight title rematch between Israel Adesanya and Marvin Vettori on June 12th in Arizona reportedly drew in the region of 600,000 pay-per-view buys.

Of that, 500,000 came domestically via ESPN+ according to the Sports Business Journal.

That seems like a solid result for the UFC and continues to solidify Adesanya’s status as a draw on PPV, with his previous step-up to fight light-heavyweight champion Jan Blachowicz at UFC 259 having drawn 800,000 buys, while prior to that his 185lb title fight against Paulo Costa did 700,000 buys.

UFC 263 did also have a flyweight title rematch between Deiveson Figueiredo and Brandon Moreno, but in terms of potentially having an impact on PPV buys, the other fight of note on the line-up was Nate Diaz’s return against Leon Edwards, since judging by the reception he received all week long, he’s clearly still a big fan-favorite.

UFC 263’s solid, if not startling, numbers are certain to be eclipsed next time out however, with UFC 264’s Dustin Poirier vs. Conor McGregor trilogy fight set to be one of, if not THE biggest event of the year for the promotion, although that’s no easy task given that the rematch between them at UFC 257 in January racked up a whopping 1.6 million buys.

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