The UFC appears to be happy with it’s current apparel provider Venum as they’ve just signed a new multi-year extension to their deal with the brand.
“We’re thrilled to renew our partnership with Venum,” UFC senior vice president of global consumer products Tracey Bleczinski said in a press release. “Venum is an iconic combat sports brand that understands the unique needs of MMA athletes, and the feedback on the craftmanship, style, and performance of the Venum-designed Fight Kits and apparel has been tremendous.
“We’re looking forward to continue to work with Franck Dupuis and his team at Venum to deliver outstanding fight gear and training apparel for our athletes and fans.”
Venum became the UFC’s apparel provider last year and they certainly seem to have been better received than Reebok, who had fulfilled the same role before that and often came under fire from critics.
However, the initial Venum deal was not as lucrative as the Reebok agreement, and there’s no indication if the terms of this multi-year extension have changed in any way.
However, unlike the contract with Reebok, Venum’s deal is more narrowly focused and doesn’t include things like footwear, which has paved the way for the UFC to also recently sign a deal with Dwayne The Rock’ Johnson’s, ‘Project Rock’ brand via Under Armour to become the UFC’s official shoe provider.