Bellator 120 PPV Sales Update: 100,000 Buys

In our initial Bellator 120 pay-per-view sales article we reported that Dave Meltzer had estimated that the event had done in the region of 65,000 sales, but Sherdog.com are now citing a source claiming that it in fact reached the 100,000 mark.

While Sherdog doesn’t name the source, they did interview Bjorn Rebney yesterday, and he strongly hinting that they did reach 100,000 buys with their first ever PPV offering.

“I am never going to be in the business of confirming pay-per-view numbers but I’ll tell you this, going into the show I would have been very disappointed with anything less than 100,000 buys,” Rebney stated. “Sitting here, despite losing our main event, I can say I am not disappointed at all in how the show performed.”

Rebney’s comment could be interpreted a few different ways, but If it’s true that it did achieve six figures (and we’ll know for sure later this year as it’ll be including in Viacom’s financial statement) then that is a strong first outing for the promotion in the pay-per-view market, especially given that the original main event between Eddie Alvarez and Michael Chandler was scrapped a week before the show took place.

You’d have to imagine that the inclusion of ex-UFC stars Quinton ‘Rampage’ jackson and Tito Ortiz helped tempt people to part with their cash and so having the two fight at their next PPV event (which could take place later this year) would make sense, while Eddie Alvarez Vs interim lightweight champion Will Brooks would also

Ross launched MMA Insight (previously FightOfTheNight.com) in 2009 as a way to channel his passion for the sport of mixed martial arts. He's since penned countless news stories and live fight reports along with dozens of feature articles as the lead writer for the site, reaching millions of fans in the process.